Wildly passionate about helping you achieve all your goals

Pricing Strategy

The trick to get the most money for your home is to get multiple offers and have them bid the price up. This is called an auction effect.

You can create an auction by offering the most value on the market and driving competition between buyers, rather than pricing high so that buyer are negotiating against you.

To be successful, it is critical to price the home properly. We look at real buyers who have purchased similar properties to yours which leads us to our price recommendation.

Asking Price vs
Market Value

% of Buyers Who Will
Purchase Based on Price

Get Top Dollar

+500 websites

Your listing is placed on over 500 websites, in over 15 languages across 50 countries

Girl Fighting

Custom Property Website

Promote your home with a custom property website where we highlight your home with professional photographs

Couple Dreaming

Local Advertising

Hyper local advertising to get you maximum exposure with the right audience at the right time.

Partners

Formula for Success!

Steps to the Best Way to Sell Your House
= Sale!

No Hassle Real Estate

Sleep Tight

Selling a home can be complicated, and you surely do not want to make a mistake.

You can rest assured knowing you have an expert agent to navigate the sales process

Picture in Black and White of a luxury bathroom

You Choose

You can choose which title company and mortgage company you want to use.

If you don’t have contacts in the mortgage or title space, you are welcome to use our team. Our experts have closed thousands of homes. They know their stuff!

Picture in Black and White of a living room

What to Expect

This timeline will walk you through the sales cycle

Step 1

Sign Agreement

The first step is signing the listing agreement and necessary disclosures which allow us to get started working for you.

Step 2

Prepare Home

Our team will help to prepare your listing for the market. Things to consider include, home staging, fixing repairs and professional photography. We will start networking to find your buyer.

Step 3

Launch Date

Your listing goes into the MLS, and we launch our online marketing campaign with a heavy emphasis on the local area - where most buyers reside.

Step 4

Open House

Your open house will drive buzz and kick off the showings phase. We will invite a curated list of potential buyers and neighbors and advertise the open house to potential buyers.

Step 5

Showings

Showings will continue until we have a quality offer.

Step 6

Offer

When you get an offer, we will help you negotiate the best terms for you. Negotiating skills can make a big difference to your bottom line

Step 7

Due Diligence

The buyer performs their due diligence period which can range from 7 - 45 days. Typically, buyers will close within 30 days.

Step 8

Closing

On closing day you will sign documents, and you will receive your funds via wire transfer. The buyer will take possession of the property on closing day.

Frances Villagran Profile Picture

About Frances

Clients often describe Frances as someone who is easy to talk to, and someone who is an expert problem solver. Frances will give you peace of mind as you navigate the sales process together.

By combining traditional real estate knowledge, with a modern digital marketing skill set Frances generates the maximum number of potential buyers, resulting in the maximum sales price for your home.

If you have questions please call or schedule an in person meeting and Frances will gladly walk you through the sales cycle.

Frances Villagran

(214) 336-4614

dfw@txhomesmart.net

Testimonials

I was a first time homeowner and was super nervous of the home buying process. Frances was always available to answer any questions, no matter the time of day. She was always looking at new postings, taking in my particular needs and wants and sending information that would seem relevant to my home buying process. She was always 2 steps ahead of the game!! She could not have made the first home buying process any easier. Will definitely recommend her to anyone, and I myself will go to her for future sales, or purchases.

Yessenia Ramirez Profile Picture

Yessenia Ramirez

When we started the process of buying a home we had no earthly idea where to start. We took the jump and simply called one of those realtor signs on the front of a house. We connected with Ryan Rite and Frances Villagran. We began our home buying process and Frances led us every step of the way. If you want the down to earth agent, Frances is your person. She showed up to every meeting, answered every call and gave us the reassurance we needed going through the process. We even had an opportunity to meet her family on one of our quick Sunday meets. She seems like a wonderful person both in and out of her work. We hope to work with her again someday and will be giving her name and number to all. Thank you again Frances.

Jessica Chavez Profile Picture

Jessica Chavez

Very helpful and attentive. Went above and beyond for me. Explained the home buying process to me several times. Made sure i understood everything that was going on. Also, helped me get in contact with someone that helped first time buyers with a down payment assistance program. Highly recommend.

Bridget Profile Picture

Bridget

Frances was always very quick to respond and very flexible/accommodating with our schedules. She helped us find the perfect home for our family in the area that we were looking for.

Mayra Profile Picture

Mayra

Frequently Asked Questions

Can you help prepare my home for sale?

Yes we can coordinate vendors for you.

Many of our clients are not located in the local area, and we help them by coordinating different repairmen for routine maintenance.

Can I buy and sell a home at the same time?

Yes, you can handle this through a simultaneous close, which means you close both transactions at the same time. We have extensive experience in this type of transaction.

It is our pleasure to coordinate your experience to make it as smooth as possible.

I don’t want to host an open house, is that okay?

Absolutely. If you prefer not to have an open house, that is totally fine.

That said, we have had success hosting launch events, so if you can stomach an open house, we do recommend it.

Is your commission negotiable?

We offer 3 commission levels, with different services attached to each one. You can pick the level of service / commission based on your needs.

Keep in mind, we work for free until your property sells, so there is no cost until your home is sold!